However the future of air max would change forever with legendary shoe designer tinker hatfield.
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Inspired by the open architecture of paris s centre pompidou nike designer tinker hatfield cut a small window into the air max 1 s midsole making nike air visible for the first time.
Before air max became a staple of streetwear the iconic air bubble was an invisible piece of technology in nike s footwear despite its proven durability nike was afraid that if they revealed the air bubble customers would think it was easily puncturable and stop trusting the brand.
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Air max 90 with its stand out side panel the am90 was a revolution of its own.
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